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Discover expert insights on app and web development, eCommerce strategy, UI/UX, SEO trends, and digital marketing at Appco Software. Our blog delivers actionable advice to help businesses elevate their online presence, boost performance, and drive real results.
If you’re building links for your website, you need to know one thing—keywords can make or break your results. You can create 100 backlinks, but if you don’t use the right keywords inside them, you won’t see real growth. And in the worst case, you could even damage your rankings. Link building is one of […]
Shopify is one of the fastest-growing eCommerce platforms. Globally, there are over 28 million online stores, and Shopify runs about 1 in 4 of them. India’s eCommerce market is booming, too. In 2024, it was worth $147 billion and is growing around 19 percent every year. By 2027, around 400 million Indians will buy online regularly. Ahmedabad […]
WordPress today is one of the most popular website platforms. From small blogs to large eCommerce stores, you will find WordPress everywhere. As of now, WordPress powers more than 43.4% of all websites across the internet. The reason is clear. It is simple to use, flexible, and comes with ready themes and plugins. But here’s […]
Shopify is one of the most popular eCommerce platforms in India. From small business owners to big brands, everyone is using it to sell online. However, the truth is that even if you have the best products, your Shopify store will not perform optimally if it takes too long to load. A slow store is […]
If you’ve been running your Shopify store for a while, there comes a point where you look at it and think that it’s time for a change. Maybe the design is pretty old. Maybe sales have slowed down. Or maybe you don’t like the design because it hasn’t been updated in years. Here’s the thing: […]
Did you know that online shoppers take less than 0.05 seconds to form an opinion about your website? That’s faster than it takes to blink. And here’s the catch — in e-commerce, where competition is high, that first impression can either get people clicking “Add to Cart” or heading straight to your competitor’s store. And […]
Approximately 46% of Google searches are from people looking for sellers in their local area. And in fact, the same city or area they are in. That means almost half of the people using Google every day are trying to find something nearby. And it can be anything, such as a coffee shop, local SEO […]
Billions of people use Google and social media platforms for both entertainment and work. According to Exploding Topics, there are approximately 16.4 billion daily searches on Google. And, the average person spends around 2 hours and 23 minutes a day on social media. So you are right if you think: Should I focus on SEO […]
Webflow website builder has been one of the best options available to people who want to build websites without the need to write any code. In 2025, however, things are going to be very different. We are going to see a lot more tools coming out shortly. You will find some of them are easier […]
If you’re building a Shopify store, there’s one thing that can either make or break the whole process: the team you hire. On paper, it sounds easy. Google a few agencies, check some portfolios, and maybe email a couple of them. But when it comes to actually picking the right Shopify experts? That’s where most […]
