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Discover expert insights on app and web development, eCommerce strategy, UI/UX, SEO trends, and digital marketing at Appco Software. Our blog delivers actionable advice to help businesses elevate their online presence, boost performance, and drive real results.
Running a Shopify store in India is not just about having good products and a nice theme. If your customer reaches the checkout page and fails to pay, the sale is gone. That’s why choosing the right payment gateway for Shopify stores is as important as your product itself. You might already know that in […]
You open your Shopify dashboard and see traffic coming in every day. Sounds good, right? But when you check the sales numbers, it’s almost zero. That frustration is real. Many Shopify store owners in India face the same problem: traffic but no sales. The average Shopify conversion rate is 1.4%–2.5%. That means out of 100 […]
These days, running a fashion or apparel eCommerce store is not easy. You’ve got hundreds of product sizes, different colors, seasonal trends changing every few months, and customers who expect fast delivery and easy returns. Additionally, if you’re selling globally, you need to manage multiple warehouses, currencies, and languages. If you don’t manage this well, […]
Selling only in English won’t take you far anymore. By 2025–26, buyers everywhere expect to see stores in their own language. If you want them to trust you, finish their order, and return, you need to translate your Shopify store into multiple languages. That’s how you build comfort, trust, and repeat sales. That’s exactly why […]
Animated Shopify themes are everywhere now. While animated themes are so amazing with big and stylish fonts, if you don’t use the theme properly, you can end up making a mistake. At first glance, though, themes with great animation grab attention, and many store owners think they are the shortcut to more sales. But with […]
The first thing people notice on your website is speed. If it loads fast, they stay. If it takes too long, they close the tab and never come back. The same goes for security. If your site looks unsafe, nobody is going to type their email, add card details, or buy anything. Both speed and […]
Zomato started in 2008 as a simple restaurant listing site by two IIT Delhi grads. Today, as of September 2025, Zomato has a market cap of ₹1.952 trillion. According to the Companies Market Cap report, Zomato is the 980th most valuable company. Not just that, its parent company, Eternal Limited, now holds a market cap […]
Search is not the same anymore. A few years ago, SEO (Search Engine Optimization) was all the rage. Then came AEO (Answer Engine Optimization) with voice search and AI-driven responses. And now in 2025, we are stepping into GEO (Generative Engine Optimization), where AI overviews and chat-based search results are shaping how people find information. […]
Shopify has become a go-to platform for businesses stepping into online selling. Globally, Shopify powers well over 24% of all e-commerce websites and handles billions in sales every year. In India, cities like Indore are catching this trend fast. Indore, once known for its tasty poha and industry roots, is now growing as an IT […]
Indians are rapidly building eCommerce stores, and Shopify is leading that growth. While Indian e-commerce overall reached $147 billion in 2024 and continues to grow at a fast pace, Shopify is grabbing major attention with its 46% store growth. Bangalore is the tech hub and startup hotspot of India. Numerous developers, designers, and marketers in […]
