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Discover expert insights on app and web development, eCommerce strategy, UI/UX, SEO trends, and digital marketing at Appco Software. Our blog delivers actionable advice to help businesses elevate their online presence, boost performance, and drive real results.
Almost every eCommerce store owner is either migrating or planning to move to Shopify for many reasons. And honestly, that’s not a surprise anymore. Shopify has made selling online so much easier. From design to payments to marketing, everything just runs smoothly. That’s the reason so many business owners who were using WooCommerce, Magento, or […]
If you’re into digital marketing or SEO, you already know that on-page SEO is the base of every website’s success. You can run ads or post on social media, but if your pages are not optimized, you won’t show up on Google. That’s why regular on-page checks using the Chrome extensions for on-page SEO are […]
If you want your name or business to show up on Google, you can’t just depend on social media or ads. You need strong backlinks, visibility, and a clean online identity — and that’s where free profile creation sites in India make a difference. On these platforms, you create a personal or business profile. And […]
If you’ve been doing SEO for a while, you already know how much time goes into keyword research, writing, and fixing on-page SEO. But now things have changed. ChatGPT has made this whole process faster and smarter. In 2025, many SEO experts (including me) will be using ChatGPT for SEO to save hours every week. […]
India’s eCommerce world is growing faster than ever. From small local shops to full-scale fashion brands, everyone wants to sell online now. But here’s the main confusion most business owners face: WordPress vs Shopify, which one should you choose for your online store? Both platforms are trusted by millions. WordPress gives you full control, flexibility, […]
Every other digital marketer today is fighting for Google’s first page. But you would notice a big difference between those who understand SEO and optimization. As a leading digital marketing agency in India, we know how important it is to use the right tools. If you run a blog, manage an agency, or handle eCommerce […]
Running a Shopify store in India is not just about having good products and a nice theme. If your customer reaches the checkout page and fails to pay, the sale is gone. That’s why choosing the right payment gateway for Shopify stores is as important as your product itself. You might already know that in […]
You open your Shopify dashboard and see traffic coming in every day. Sounds good, right? But when you check the sales numbers, it’s almost zero. That frustration is real. Many Shopify store owners in India face the same problem: traffic but no sales. The average Shopify conversion rate is 1.4%–2.5%. That means out of 100 […]
These days, running a fashion or apparel eCommerce store is not easy. You’ve got hundreds of product sizes, different colors, seasonal trends changing every few months, and customers who expect fast delivery and easy returns. Additionally, if you’re selling globally, you need to manage multiple warehouses, currencies, and languages. If you don’t manage this well, […]
Selling only in English won’t take you far anymore. By 2025–26, buyers everywhere expect to see stores in their own language. If you want them to trust you, finish their order, and return, you need to translate your Shopify store into multiple languages. That’s how you build comfort, trust, and repeat sales. That’s exactly why […]
