Our stories are the tellers of us.
Discover expert insights on app and web development, eCommerce strategy, UI/UX, SEO trends, and digital marketing at Appco Software. Our blog delivers actionable advice to help businesses elevate their online presence, boost performance, and drive real results.
The first thing people notice on your website is speed. If it loads fast, they stay. If it takes too long, they close the tab and never come back. The same goes for security. If your site looks unsafe, nobody is going to type their email, add card details, or buy anything. Both speed and […]
Zomato started in 2008 as a simple restaurant listing site by two IIT Delhi grads. Today, as of September 2025, Zomato has a market cap of ₹1.952 trillion. According to the Companies Market Cap report, Zomato is the 980th most valuable company. Not just that, its parent company, Eternal Limited, now holds a market cap […]
Search is not the same anymore. A few years ago, SEO (Search Engine Optimization) was all the rage. Then came AEO (Answer Engine Optimization) with voice search and AI-driven responses. And now in 2025, we are stepping into GEO (Generative Engine Optimization), where AI overviews and chat-based search results are shaping how people find information. […]
Shopify has become a go-to platform for businesses stepping into online selling. Globally, Shopify powers well over 24% of all e-commerce websites and handles billions in sales every year. In India, cities like Indore are catching this trend fast. Indore, once known for its tasty poha and industry roots, is now growing as an IT […]
Indians are rapidly building eCommerce stores, and Shopify is leading that growth. While Indian e-commerce overall reached $147 billion in 2024 and continues to grow at a fast pace, Shopify is grabbing major attention with its 46% store growth. Bangalore is the tech hub and startup hotspot of India. Numerous developers, designers, and marketers in […]
There is no doubt that most people in India today use the internet to search for shops, services, and products. In every situation, people open Google and choose what looks best in front of them, from a small chai stand to a huge jewelry shop. Now imagine your business is missing from there. Even if […]
Doing SEO is one thing, but knowing if it’s working or not, that’s where most people get stuck. You publish blogs, build links, tweak titles, and wait for Google to notice. But here’s the truth: if you don’t track it, you’ll never know whether your SEO is actually growing your site or just sitting there […]
If you want to start an ecommerce business in India, there has never been a better time than now. India’s ecommerce industry is growing faster than ever. The Indian eCommerce market was around $147.3 billion in 2024 and is growing at nearly 19% annually. Plus, by 2027, India is expected to have 400 million online […]
Setting up a Shopify store is not the only thing needed to make it a successful brand. To grow sales, for example, you need to track how people use your store. You must know what pages they visit, where they leave, and what makes them buy. Without tracking, you are just assuming, and assuming never […]
Running an eCommerce store is not only about having products to sell. The way your store looks and works can decide whether people buy or leave. A clean design builds trust. A confusing design makes people run away. Now here’s the hard truth—your website design can make or break your sales. According to Google, if […]
