15 eCommerce Website Designs That Boost Sales (with Practical Tips)

Do you want to start your journey as an online business owner? A Shopify website is great, as it is a self-service eCommerce tool that allows anyone to set up and manage an online store without knowing coding.

Setting up Shopify website is not only easy but quick and can be done in clearly outlined stages. From selecting an appropriate plan to creating the layout of your store, you can depend on Shopify for all the resources necessary to establish a flourishing business in the internet world.

Shopify has made it simple to start your business online and takes you through the various stages of building your store. Selecting the appropriate plan for your store, customizing templates, and including products and payment options are the key steps we will look at in this article. At the end of this article, you will comprehensively know how to setup a Shopify store and the fundamentals that go into creating a successful online store with it.

15 eCommerce Website Designs That Boost Shopify Sales 

Without a secure and well-designed eCommerce website, any internet-based enterprise stands little chance of thriving. The website is an online shop, and its layout may also play an important role in the amount of sales as well as client satisfaction. The focus of this article will be the 15 key eCommerce website design strategies that work best for sales, together with necessary tips that will help you put them into practice.

1.Prioritize Simple Navigation (Example: Amazon)

Simplifying system interactions with a webpage and its components is a required component for improving shopping efficiency. The clients should not be wasting time searching for items that they already have in mind. No other online retailer has been able to put it better than Amazon, which has a simple menu and an on-site search bar.

Practical Tip:

• Keep it clean: Avoid cluttered menus and excessive categories.
• Utilize clear labels: Use concise and descriptive language for menu items and buttons.
• Implement a robust search function: Ensure your search bar is prominently displayed and accurately returns relevant results.

2.Reflect Your Brand Personality (Example: Apple)

The design of the website should convey the idea and vision behind the brand. This helps in creating a strong brand and customer base. Apple is a brand that is synonymous with having a modern and simple look that appears to be consistent in its website design.

Practical Tip:

• Choose a consistent color palette: Use colors that align with your brand’s personality and evoke the desired emotions.
• Select appropriate typography: Opt for fonts that complement your brand’s tone and style.
• Incorporate high-quality imagery: Use visually appealing images that resonate with your target audience.

3.Leverage Lifestyle Product Photography (Example: Huckberry)

Lifestyle product photography is one of the most effective ways of adding the context of real life to your products. It makes it easier for your clients to imagine themselves working with your products, which automatically makes them attractive. Huckberry, an outdoor lifestyle brand, does that well, and the brand provides lifestyle photos in almost all of its campaigns.

Practical Tip:

• Hire a professional photographer: Be creative and invest in images that enhance your products.
• Pick the right backgrounds: Make sure the environments and situations are suitable for the brand’s needs as well as the intended consumers.
• Use natural lighting: Ambient light will naturally make the images look good while also improving the feel of the pictures.

4.Embrace Minimalist Design (Example: Muji)

With a minimalistic design approach, a clutter-free website can be achieved, enabling customers to concentrate on the products available on the site. Muji is a Japanese lifestyle brand that perfectly demonstrates a good case of minimalism when designing a website.

Practical Tip:

• Emphasize the areas of focus: Always include enough white space so that your layout is attractive and readable.
• Reduce the amount of color: Use a limited number of colors to keep your customers from being overwhelmed.
• Avoid clutter in excessive design: Do not indulge in redundant design items and distractions.

5.Harness the Power of User-Generated Content (Example: Gymshark)

User-generated content (UGC) can add a great deal of value to your brand in terms of credibility and authenticity. By putting out pictures of actual customers displaying their purchased products, social proof can be built. As a fitness clothes brand, Gymshark knows how to use UGC in order to reach their community better.

Practical Tip:

• Let users submit their content: Come up with a particular hashtag or a general social media move to incite customers to post about their usage.
• Utilize UGC in your website: It can be placed on the homepage or in product pages or on social media pages.
• Encourage users to submit content: Provide a chance for users to earn something for submitting content, for example discounts or products with some exclusivity.

6.Utilize Video Content (Example: Dollar Shave Club)

Video content allows you to keep your audiences interested while eloquently demonstrating how your offerings work. American razor blade and grooming brand Dollar Shave Club has been able to build a considerable brand following using video content.

Practical Tip:

• Create high-quality videos: Invest in professional video production to create engaging and informative content.
• Tell engaging stories: Develop impressive plots that would capture the attention of your desired audience.
• Conduct Video SEO: Use necessary keywords in your video titles, descriptions, and tags in order to rank higher in search engines.

7.Personalize the Shopping Experience (Example: Amazon)

Personalized product recommendations done through customer’s personal accounts can maximize the level of shopping done. They provide an easy browsing experience to customers and suggest relevant products depending on what they have browsed as well as what they have previously purchased, making them one of the initial pioneers in personalization.

Practical Tip:

• Obtain customer information: Try to understand more of what the customer prefers, their age group, or even their buying habits.
• Utilize this information to make product recommendations: Use customer information to recommend products or some offers.
• Tweak your recommendations: Assess the efficiency of your measures on personalization over time, and you will see that your strategy will require some modifications over time.

8.Optimize for Mobile Devices (Example: Warby Parker)

With the increase in mobile shopping, it is important to ensure that a company website is mobile-responsive. An eyewear retailer, Warby Parker has a well optimized mobile site that eliminates the depth perception issues a customer wouldn’t necessarily purchase a product with when shopping using a mobile device or tablet.

Practical Tip:

• Use responsive design: Ensure your website adapts to different screen sizes and resolutions.
• Simplify navigation: Keep your mobile menu simple and easy to use.
• Optimize page load speed: Reduce loading times to improve user experience.

9.Prioritize Fast Loading Times (Example: ASOS)

Customers can be bored with slow loading times causing them to bounce easily. ASOS, being a fashion retailer, always considers quick load times to ensure an easy shopping experience for their clients.

Practical Tip:

• Optimize images: Compress images to reduce file size without compromising quality.
• Minimize HTTP requests: Reduce the amount of documents that the web browser has to open.
• Leverage browser caching: Make use of the browser caching ability which allows storing previously visited static files.

10.Use Clear Calls to Action (Example: Airbnb)

Clear Calls to Action (CTAs) are effective in leading customers through the various steps of their purchase. As with Airbnb, a worldwide online marketplace for accommodation and tourism, it encourages quick bookings with distinct CTAs.

Practical Tip:

• Use action-oriented language: Use phrases like “Shop Now,” “Learn More,” or “Book Now” to encourage instant action.
• Use contrasting colors: Enhance attention by making the CTAs noticeable and distinct from other objects.
• Put CTAs where they can be easily seen: Always put CTAs in obvious places on the website, like at the top of the page or end of product descriptions.

11.Leverage Social Proof (Example: Glossier)

One example of the things that can increase trust and credibility among the audience are customer reviews and testimonials. A beauty brand called Glossier uses this to its advantage and tries to convince potential customers.

Practical Tip:

• Display customer reviews: Feature positive customer reviews on your product pages and homepage.
• Highlight social media mentions: Share positive social media mentions on your website.
• Use influencer marketing: Partner with influencers to promote your products and generate buzz.

12.Write Compelling Product Descriptions (Example: Allbirds)

For some customers, being well-informed regarding a product and its price is enough for them to easily make a purchase. Allbirds, which is a sustainable shoe brand, has well-known product copy on their items.

Practical Tip:

• Use imaginative grammar: Use effective adjectives to describe your products effectively.
• Highlight unique features: Highlight the unique features of your products.
• Strategically place keywords: Incorporate useful keywords into the content.

13.Simplify the Checkout Process (Example: Zappos)

When the checkout process is too complicated, more customers abandon their carts. The online retailer of shoes and clothing, Zappos, has designed its checkout process to reduce the customers’ friction.

Practical Tip:

• Minimize form fields: Only ask for essential information to complete the purchase.
• Offer multiple payment options: Provide a variety of payment methods to cater to different customer preferences.
• Use a progress bar: Show customers how far they’ve progressed in the checkout process.

14.Offer Free Shipping (Example: REI)

Free shipping serves as an economic motivation for customers to buy. For example, orders over 50 dollars get free shipping at REI, which is an outdoor retailer.

Practical Tip:

• Set a reasonable minimum order value: Avoid offering free shipping on all orders to maintain profitability.
• Consider offering free shipping on specific products or categories: This can help to promote less popular items.
• Be transparent about shipping costs: Clearly communicate shipping costs and delivery times.

15.Implement a Loyalty Program (Example: Sephora)

Customer loyalty programs might drive customers to return in the future. Sephora, a retailer of beauty products, has a successful loyalty program for its customers.

Practical Tip:

• Offer exclusive rewards: Provide members with exclusive discounts, early access to sales, and personalized offers.
• Create a tiered loyalty program: Offer different levels of rewards based on customer spending.
• Provide excellent customer service: Introduce excellent customer service to retain the company’s loyal clients.

Top eCommerce Website Designs That Boost Sales

Congratulations! You have completed the journey to setup a Shopify store. Following the instructions outlined in this guide has provided you with the basic criteria for establishing a successful online business.

Install a website using Shopify and that will be the end of that now. In order to scale and have a significant impact in the years to come, a business needs to regularly improve its online shop, interact with its customers, and evolve with market trends.

With Shopify and the numerous tools and assets available to you, it is possible to establish an excellent and profitable online store. So what do you have to wait for? Setup a Shopify store and get your wings to fly your business!