Search is not the same anymore. A few years ago, SEO (Search Engine Optimization) was all the rage. Then came AEO (Answer Engine Optimization) with voice search and AI-driven responses. And now in 2025, we are stepping into GEO (Generative Engine Optimization), where AI overviews and chat-based search results are shaping how people find information. […]
There is no doubt that most people in India today use the internet to search for shops, services, and products. In every situation, people open Google and choose what looks best in front of them, from a small chai stand to a huge jewelry shop. Now imagine your business is missing from there. Even if […]
Setting up a Shopify store is not the only thing needed to make it a successful brand. To grow sales, for example, you need to track how people use your store. You must know what pages they visit, where they leave, and what makes them buy. Without tracking, you are just assuming, and assuming never […]
Billions of people use Google and social media platforms for both entertainment and work. According to Exploding Topics, there are approximately 16.4 billion daily searches on Google. And, the average person spends around 2 hours and 23 minutes a day on social media. So you are right if you think: Should I focus on SEO […]
Over 50% of all Google searches end without the user clicking on any search result. Based on this data, you can infer that more than half of the people searching for answers on Google are finding what they need without ever visiting a website. No need to click anywhere. Just a quick look at the […]
If you are in the digital marketing field, you know that tracking data is not optional. No matter if you’re running ads, sending out email campaigns, or building up a brand on Instagram, as a digital marketing agency, you can’t just go with the flow anymore. You need proof that what you’re doing is working. […]
These days, almost every brand—big or small—is on social media. From daily Instagram posts to long-form videos on YouTube, brands are showing up everywhere. But here’s the real question: is it working? And more importantly, how do you even know if it’s working? Over 91% of businesses now use social media as part of their […]
So, you’ve decided to start your online store. Congratulations, you will be one of the 3.6bn users by 2029, contributing to the global eCommerce industry. As of now, according to Statista, revenue in the eCommerce industry is projected to reach US$4.32tn in 2025. Coming back to the real question, should you hire a Shopify expert […]
Around 20.5% of people worldwide use voice searches to perform their daily tasks. And by 2030, the percentage of searches that are conducted using voice search will be more than half of all searches conducted in the world. About 1 in 5 people worldwide use voice search. There is also an estimate that 8.4 billion […]
