Category: Digital Marketing

SEO vs. SMO: Which One Drives Better Engagement in 2025?

Billions of people use Google and social media platforms for both entertainment and work. According to Exploding Topics, there are approximately 16.4 billion daily searches on Google. And, the average person spends around 2 hours and 23 minutes a day on social media. So you are right if you think: Should I focus on SEO […]

CONTINUE READING SEO vs. SMO: Which One Drives Better Engagement in 2025? 9 min read

What is a Zero-Click Search, & Why Does It Matter?

Over 50% of all Google searches end without the user clicking on any search result. Based on this data, you can infer that more than half of the people searching for answers on Google are finding what they need without ever visiting a website. No need to click anywhere. Just a quick look at the […]

CONTINUE READING What is a Zero-Click Search, & Why Does It Matter? 10 min read

Top KPIs Every Digital Marketing Agency Should Track in 2025

If you are in the digital marketing field, you know that tracking data is not optional. No matter if you’re running ads, sending out email campaigns, or building up a brand on Instagram, as a digital marketing agency, you can’t just go with the flow anymore. You need proof that what you’re doing is working. […]

CONTINUE READING Top KPIs Every Digital Marketing Agency Should Track in 2025 11 min read

How Would You Measure the ROI in Social Media?

These days, almost every brand—big or small—is on social media. From daily Instagram posts to long-form videos on YouTube, brands are showing up everywhere. But here’s the real question: is it working? And more importantly, how do you even know if it’s working? Over 91% of businesses now use social media as part of their […]

CONTINUE READING How Would You Measure the ROI in Social Media? 13 min read

Hire a Shopify Expert Agency vs Make It Yourself: Which One Is Better?

So, you’ve decided to start your online store. Congratulations, you will be one of the 3.6bn users by 2029, contributing to the global eCommerce industry. As of now, according to Statista, revenue in the eCommerce industry is projected to reach US$4.32tn in 2025.  Coming back to the real question, should you hire a Shopify expert […]

CONTINUE READING Hire a Shopify Expert Agency vs Make It Yourself: Which One Is Better? 13 min read

Top 10 Voice Search Optimization Tips for eCommerce Websites in 2025

Around 20.5% of people worldwide use voice searches to perform their daily tasks. And by 2030, the percentage of searches that are conducted using voice search will be more than half of all searches conducted in the world. About 1 in 5 people worldwide use voice search. There is also an estimate that 8.4 billion […]

CONTINUE READING Top 10 Voice Search Optimization Tips for eCommerce Websites in 2025 11 min read

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