Search is not the same anymore. A few years ago, SEO (Search Engine Optimization) was all the rage. Then came AEO (Answer Engine Optimization) with voice search and AI-driven responses. And now in 2025, we are stepping into GEO (Generative Engine Optimization), where AI overviews and chat-based search results are shaping how people find information. […]
There is no doubt that most people in India today use the internet to search for shops, services, and products. In every situation, people open Google and choose what looks best in front of them, from a small chai stand to a huge jewelry shop. Now imagine your business is missing from there. Even if […]
Doing SEO is one thing, but knowing if it’s working or not, that’s where most people get stuck. You publish blogs, build links, tweak titles, and wait for Google to notice. But here’s the truth: if you don’t track it, you’ll never know whether your SEO is actually growing your site or just sitting there […]
If you’re building links for your website, you need to know one thing—keywords can make or break your results. You can create 100 backlinks, but if you don’t use the right keywords inside them, you won’t see real growth. And in the worst case, you could even damage your rankings. Link building is one of […]
Approximately 46% of Google searches are from people looking for sellers in their local area. And in fact, the same city or area they are in. That means almost half of the people using Google every day are trying to find something nearby. And it can be anything, such as a coffee shop, local SEO […]
Did you know that more than 93% of online experiences start with a search engine? And almost 70% of Google searches end without a single click on any website? This means we are getting answers directly from the Google overview. Today, you don’t even need to read the whole thing on a website, unless it’s […]
If you’ve ever typed something into Google and clicked on one of the first few results, you’ve already seen SEO at work. Most people don’t scroll beyond the first page—some studies say over 90% of searchers never even make it past that. That’s exactly why businesses are always trying to show up higher on Google. […]
