Many businesses in India spend money on ads every single day, but they are still unsure where that money should go. And we can say that some of you think Facebook ads are good, and some trust Google blindly. And this is where the real confusion around Facebook ads vs Google ads in India starts.
In today’s time, competition in online advertising in India has gone up a lot. More brands are running ads, costs are rising, and attention spans are getting shorter. Because of this, choosing the wrong ad platform in India can easily burn your budget. You might get clicks but no leads, or leads but no quality.
In this guide, you will know when Facebook ads are good, when Google Ads perform better, and how performance marketing companies in India use both to get results.
Many of you already spend a lot of time on Facebook and Instagram without even realizing how often ads appear in between. This is exactly what Facebook ads in India are built around. Under the Meta system, businesses can show ads across Facebook, Instagram, Messenger, and even the Audience Network, all from one place.
In most cases, Facebook Ads do not wait for you to search. Instead, they show products and services based on your interests, behaviour, and daily activity. This is why discovery plays a big role here. To handle this properly, a professional Facebook ads agency in Mumbai uses multiple ad formats depending on the goal.
Because different goals need different formats, you often see:
In most Indian campaigns, Facebook ads in India work mainly through interest-based targeting. That means your ads are shown to people based on what they like, what they watch, and how they behave online.
When you look at the Indian market closely, three things play a big role in results:
That said, Facebook advertising cost in India is still affordable compared to many global markets, even though competition is increasing. And for brands focused on younger audiences, Instagram ads for business in India continue to deliver strong engagement, especially for D2C and eCommerce brands.
Google Ads is a robust advertising ecosystem designed to place your business exactly where Indian consumers are looking for answers. Unlike social media, where users browse for entertainment, Google ads in India capture users at the moment of “intent.” If you want to run Google ads for your business, you can hire a performance marketing company in Delhi, no doubt.
Because different business goals need different formats, Google Ads usually run in these forms:
In most Indian campaigns, the base of success comes from pay-per-click advertising in India, where you pay only when someone actually clicks. Because of this setup, you should always work with a top performance marketing company in Hyderabad.
That said, Google advertising costs in India are higher than social media, ranging from ₹40 to ₹200+ per click, depending on industry competition. But in many cases, the lead quality turns out much stronger, especially for services and high-value products.
Also Read – How To Benefit From A Performance Marketing Agency?
Should you spend money on Facebook, or should you put the budget on Google? This question is very common. To understand the Facebook ads vs Google ads comparison, you need to see how both platforms behave. And when you think about Facebook ads or Google ads for a small business, this comparison becomes even more important.
| Factor | Facebook Ads | Google Ads |
| User Intent | Low to medium, people are scrolling | High, people are searching |
| Targeting Type | Interest-based and behaviour-based | Keyword-based and intent-driven |
| Cost in India | Lower CPC in most niches | Higher CPC, especially in competitive niches |
| Best For | Brand awareness, lead generation | Sales and high-intent leads |
| Platform Reach | Facebook and Instagram feeds | Google Search and YouTube |
When you look at the online advertising cost in India, the difference between platforms is very real. In most cases, the cost of Facebook ads in India is on the lower side, anywhere between ₹5 and ₹30 per click. That is why startups and D2C brands often start here, because you can test ideas, creatives, and audiences without spending too much money.
On the other hand, Google ads cost in India is higher, mostly because people are already searching with intent. For example, clicks often range from ₹40 to ₹150 or even more in competitive industries. That said, when the intent is strong, the quality of leads is also stronger. This is why service-based businesses are okay paying more, because one good lead can recover the full ad spend.
Also Read – How Performance Marketing in Jaipur Can Help Raise Your Business?
In many cases, Facebook is best when people don’t know you yet. If you are running a startup or a D2C brand, this platform helps you create demand before people even search. For Facebook ads for eCommerce in India, visuals, reels, and offers play a big role. And local businesses also benefit because you can show ads based on location, interests, and daily habits. This is why many brands see Facebook as the best ad platform for Indian businesses when the goal is awareness and early-stage lead generation.
When someone already knows what they want, Google becomes powerful. For Google Ads for service businesses in India, users search with clear intent, like booking, calling, or buying. Service-based businesses and B2B companies rely on this because searches are specific and urgent. In such cases, paying a higher cost makes sense because leads are more serious and closer to conversion.
Also Read – Why Your Mumbai Startup Needs a Performance Marketing Agency?
In most eCommerce cases, buying does not start with search. It starts with scrolling. When people use Facebook and Instagram, they are relaxed, watching reels, checking stories, and discovering products without planning. That is why Facebook ads for eCommerce perform well for impulse buying. A good creative, offer, or reel can push users to click even when they were not planning to shop. This pattern is very common in eCommerce ads in India, especially for fashion, beauty, accessories, and D2C brands.
At the same time, not every customer behaves like this. Some people already know what they want and go straight to Google. This is where Google Shopping Ads in India play a strong role. When users search with product names, prices, or comparisons, intent is high. In real conversion behaviour across India, Facebook helps create demand, while Google closes the sale.
Appco Software is one of the best performance marketing agencies in Jaipur. With 13+ years of experience, our team knows exactly what breaks campaigns and what pushes them forward. Because our certified and skilled Google and Meta experts handle everything, tracking, targeting, creatives, and scaling stay under control from day one.
Over the years, our performance marketing strategies have generated millions in revenue for clients across different industries. When ads are managed this way, there is no point in making mistakes. That said, if you want to run ads on both platforms, here we are. You can contact our team anytime.
When it comes to Facebook ads vs Google ads, there is no single winner for everyone. What works better for you fully depends on what you want right now (attention, leads, or direct sales). If your goal is discovery, visibility, and low-cost leads, Facebook ads are the right choice for you. And if your goal is high-intent enquiries and ready-to-buy users, you should go with Google Ads.
If you are confused between Facebook ads and Google Ads, then you are not wrong. You should choose Google Ads if your target audience is already searching to buy or enquire. But when you want people to know about you first, Facebook ads should be your first choice.
When you run Facebook ads, you don’t really pay for 1000 clicks directly. You mostly pay per click or per impression. The cost changes a lot based on audience, creatives, and industry.
Basically, the 3-2-2 method is about testing properly. You run three creatives, two captions, and two headlines together. This way, you don’t assume, but you see what people actually respond to.
If you are just starting, then yes, $20 a day is okay to learn. You won’t get big results. But you will understand clicks, keywords, and costs. In this competitive space, $20 a day is nothing.
The thing is, no single platform is best. Facebook ads help you reach new people. And Google ads help you catch people who are already searching. But if you use these two platforms together, you are going to see unexpected results, and that’s for sure.
This rule is again about testing. You try three audiences, three creatives, and three offers. And then slowly, you see patterns. This approach, for example, helps you stop wasting money on assumptions or wrong data.
Appco Software has been around for a very long time, helping startups and established brands build iconic websites and apps. For your unique idea to be presented in a beautiful way, contact us now!