Do you know people expect your website to load in 3 seconds or less?
You may have heard from many people that speeding up your WordPress site is a good idea, not in one way but in many ways. For example, your users will have a much better experience, the search engines will have a much better experience, and so on.
But don’t think WordPress would provide your users with fast loading experiences until you do in the back-end. Speeding up your website is not that easy. It’s way harder than you might think.
If you’re doing a technical audit of your WP website, WordPress speed optimization should be your top priority. As you read above, visitors tend to leave a slow website. The good news is that there are many speed checkers online tools that can tell you how fast your site is.
What is a WordPress Development Company?
A WordPress website development company is an organization that provides a wide range of professional services in order to create, design, and manage websites using WordPress. And you know that WordPress is one of the most popular content management systems (CMS) in the world.
These companies understand WordPress inside out. The WordPress developers and designers working for these companies know how to design a beautiful yet functional website. From choosing the right theme and plugins to making it SEO-friendly, a WordPress development company knows how to deliver the best results.
Note: “If you are planning or searching for a reliable and trusted company, Appco Software is here to help you. We are an experienced WordPress company, offering top-notch WordPress speed optimization & Development services.”
Also Read – WordPress Site Development Services for Non-Tech Entrepreneurs
How to Check Your WordPress Website’s Speed
There are so many WordPress website speed checkers online tools you can use to check how fast your WordPress site loads.
For example:
To check the speed of your website, you need to:
Step 1: Go to the PageSpeed Insights/GTmetrix website.
Step 2: Enter your URL and click Analyze/Test Now.
Step 3: Within a few seconds, the tool will display a complete report for desktop and mobile.
Step 4: In the report, you can see a list of suggestions on how to improve your website speed.
What Are WordPress Speed Optimization Services?
You get WordPress speed optimization services exactly as you’d expect: professional services aimed at boosting the speed and functionality of your WordPress site. In most cases, a WordPress development company or a dedicated speed optimization agency performs this task regularly.
When you hire a speed optimization company, the team will first start with auditing your website to identify the core areas of improvement. This test might include looking at your host, themes, plugins, images, and code. After determining the causes of load times, the company will implement the needed solutions.
Here are the most common speed optimization fixes:
- Image optimization
- Caching implementation
- Database optimization
- Code minification
- Content Delivery Networks (CDNs)
- Fixing render-blocking resources
- Optimizing server response time
Why Is It Important to Optimize Your WordPress Website Speed?
You might be thinking that my website is loading in 20 seconds, isn’t that fine? From the POV of a speed optimization company, it’s not fine anymore. People these days don’t want to wait, as they’re busy with their work. So, if you want to increase sales and conversion, for example, speeding up your WordPress website is the only solution.
- The faster the site, the more engagement you’ll get.
- Your site shows up more often in searches if it’s fast.
- More conversions and customers come from faster loading.
- For mobile users, a fast-loading website is a gift.
- A quick website builds trust and shows you are reliable.
- Sites that are efficient use fewer server resources, which can save you money.
Top 10 Effective and Easy Ways to Speed Up Your WordPress Site
1. Choose a Lightweight Theme
The very first tip on our list of how to optimize your WordPress site is to choose the right theme for your site. There are some themes that come with all sorts of amazing features to help you create a complex site. These features include dynamic sections, widgets, social icons, sliders, and more.
Unfortunately, all of these features can have a negative impact on the speed of your website as they can slow it down. If you are choosing a WordPress theme, avoid choosing one with more features than you need. The best thing you can do is to stick to themes that are lightweight. And only offers a few of the elements for your site.
If you want a faster WordPress site, go for lightweight themes that are built for performance. Look into:
- Astra
- GeneratePress
- Neve
2. Choose Quality Hosting Services
Often, hosting is not considered a key factor in the success of a WordPress site, but it is the most important factor. In case you are on a shared hosting service and are wondering why your site is taking so long to load, this may be the reason. You may think of hosting as your website’s house. You wouldn’t want to live in a shaky building, wouldn’t you?
The following are some reliable names that you can trust: GoDaddy, Hostinger, BigRock, HostingRaja, for example. A WordPress website development company may even be able to suggest a top-of-the-line hosting partner who specializes in performance to you if you work with them.
Look for the best hosting service provider who offers:
- SSD storage
- Built-in caching
- 24/7 support
- Servers optimized for WordPress
3. Install a Caching Plugin
In terms of easy wins, caching is one of those that you should not skip over. When you install a caching plugin on your website, you will not have to reload the page from scratch every time someone visits the page. It instead shows a saved version, which loads much faster than the original version.
Most of these plugins are easy to set up, even for a beginner, even if they have never used one before. There are many features available in these tools, such as page caching, browser caching, and even GZIP compression. A good WordPress speed optimization service can handle this for you in minutes if you aren’t sure how to configure it.
Top caching plugins include:
- WP Rocket (premium, but very effective)
- W3 Total Cache
- LiteSpeed Cache (great if your server supports it)
4. Optimize Image/Videos
Everyone wants to have a beautiful website with high-quality images and videos, for example. But uncompressed images/videos can significantly slow down the speed of your site. And this is something you want to avoid at any cost. You don’t need to sacrifice quality in order to speed up your pages – and that’s the good news.
Whether you run a blog, a service site, or a WooCommerce store, optimizing your images is something that you cannot ignore. When you work with a WordPress development company, you will want to make sure that this is also included in the setup of your site.
Here’s what you can do:
- Compress images using tools like TinyPNG or ImageOptim before uploading.
- Use plugins like Smush, ShortPixel, or Imagify to automatically optimize images on your site.
- Convert images to modern formats like WebP, which are smaller but still sharp.
5. Use Trusted and Limited Plugins
WordPress is one of the most popular website-building platforms because of its powerful plugins. There are a lot of plugins available, especially with poor code, which can cause your site to overload and slow it down if you use too many of them. But if you use trusted plugins and keep them up-to-date, you can increase the speed of your site.
The following tips will help you manage your plugin list smartly and efficiently:
- Regularly audit your plugins and remove the ones you no longer use.
- Avoid overlapping plugins that do the same job.
- Check when each plugin was last updated. Outdated ones can be both slow and risky.
6. Use a Content Delivery Network (CDN)
Using a Content Delivery Network (CDN) will help you deliver content faster when visitors access your site from all over the world. This is done by using servers that are closest to their locations. There will be a slowdown if you do not have it, as each user will have to connect to your main server. CDNs work as your website’s personal delivery guy, taking shortcuts to get your content to your visitors as fast as possible.
You can choose from a number of good services, such as Cloudflare, BunnyCDN, and KeyCDN. As a rule of thumb, most of these plugins are plug-and-play and can be easily integrated into WordPress. You can have a WordPress speed optimization company set it up for you if you are unsure about how to go about it.
Here are some reasons why you should use a CDN:
- Faster load times for global audiences
- Reduced server load
- Better uptime during traffic spikes
7. Minify CSS, JavaScript, and HTML
You may not be aware of it, but your website’s code can be quite large. There is always an increase in size when there is a line break, space, or comment. By removing these extras through the process of minification, you will be able to make your site load faster without changing how things work. By doing so, they reduce the size of your code files, making it easier for browsers to read them.
The following tools can be used:
- Autoptimize
- WP Rocket
- Fast Velocity Minify
8. Enable GZIP Compression
As the name suggests, GZIP is the process of zipping a file before it is sent. By compressing your website files, you will be able to get them in front of your visitors faster since their browser will unzip them and display them. The majority of caching plugins include GZIP compression, and many hosts have GZIP compression enabled by default on their servers. In any case, it is worth checking if the GZIP compression is working with tools such as GTmetrix or Check GZIP Compression.
What’s the point of doing it?
- Smaller file sizes
- Faster load times
- Lower bandwidth usage
9. Database Cleanup and Optimization
Cleaning up the WordPress database is one of the best ways to speed up your WordPress site if you want to improve its performance. Your site will slow down if you have an overloaded database, so it is important to keep it under control. By removing this unwanted information from your database, you will be able to reduce the size of your database and make your website load more quickly. You can reduce your database size by removing unnecessary information such as:
- Spam comments
- Fake users
- Old content drafts
You can clean it up by using the following plugins:
- WP-Optimize
- Advanced Database Cleaner
10. Keep Everything Updated
Having an outdated website not only puts your site at risk of hacking, but it also usually makes your site slow as well. Performance improvements are usually included in theme updates, plugin updates, as well as WordPress core updates. If you keep everything updated, you ensure that your site is running on the most recent version of the code and is as fast as possible.
The following is a simple maintenance checklist you can use:
- Update your plugins weekly
- Check for theme and WordPress core updates monthly
- Use tools like ManageWP or MainWP if you manage multiple sites
Also Read – Importance of Scalability in WordPress Site Development Services
Why Hire Appco Software as Your WordPress Speed Optimization Company?
We at Appco Software are one of the leading WordPress website development companies in Jaipur, India. We take the time to understand your business goals, then apply advanced WordPress optimization techniques specifically tailored to your site’s needs to speed up your WordPress site. With our optimization services, we make sure your site loads in seconds, rather than minutes, by cleaning up unused code, compressing images, and fine-tuning your server settings.
We’ve worked with so many start-ups and enterprise-level businesses over the years. And we have been delivering top-of-the-line WordPress website speed optimization services, 100% without sacrificing quality. We’re here to provide you with the right tools, the right services, and the right human touch. If you are looking for one-time WordPress website support or ongoing WordPress support, you’ve come to the right place.
We are not interested in taking shortcuts when it comes to our work. We deliver results. You should consider hiring the experts if you’re tired of your bounce rates going up and your conversions going down due to bad conversion rates.
The Final Thought
There. You have it all. Speeding up your WordPress website is so much more important than anything else. If you have been experiencing low sales, it might be due to the low page speed. Because customers these days want to purchase from a fast site, they don’t want to wait.
In this guide, we have covered the top 10 best ways to speed up your WordPress website. By using these techniques, you would be able to make things happen the way you want. And by any chance, if you want us to help you with speed optimization tasks, we are just one message away.
Also Read – Best WordPress Speed Optimization Plugins
FAQs
1. What is WordPress speed optimization?
Speed optimization is a process of making your WordPress load fast when someone clicks on it. In the process, a WordPress speed optimization company performs many things, like what is explained in this article.
2. How do I increase my WordPress site speed?
If you want to speed up your WordPress website, you need to follow the steps described in this article. Like. Compressing images, minifying extra codes, and choosing the best hosting provider, for example.
3. Can you help me speed up my website?
Yes. As a leading WordPress website development company, we are here to help you. Just drop a message or call us, and we will let you know everything you need to know about speed optimization.
4. Why do I need to work on speed optimization?
Well, if your WordPress website is slow and does not perform well on search engine results pages (SERPs), you need to think about it. If you are not sure, you can contact us.
5. What is the best lightweight WordPress theme?
There are so many WordPress themes available on Themeforest, Envato, or other platforms. You can go with the Astra theme, for example.
6. How can I speed up my WordPress site without plugins?
Without using plugins, if you want to increase the speed of your site, you can:
1. Start with choosing the right theme.
2. Choose the right hosting service provider.
3. Write the necessary code only.
4. Use compressed images and videos.
5. Make sure you update your site very often.
6. Uninstall unwanted plugins.