How to Use SEO Monitoring Software to Track Your Website’s Growth?

Doing SEO is one thing, but knowing if it’s working or not, that’s where most people get stuck. You publish blogs, build links, tweak titles, and wait for Google to notice. But here’s the truth: if you don’t track it, you’ll never know whether your SEO is actually growing your site or just sitting there doing nothing.

If you look around, most business owners initially do SEO, but then forget to monitor it. After some months, traffic drops, rankings slip, and sales slow down. And then they start wondering what went wrong.

This is where SEO monitoring software saves you. You can use it to check your keyword rankings, website health, backlinks, and even what your competitors are doing. You don’t have to guess anymore. You will know exactly where your site stands and what needs to improve.

In this guide, you will learn how to use SEO monitoring software step by step. You will also see which tools are the best in 2025 and how you can avoid the common mistakes that stop your website from growing.

What is SEO Monitoring Software?

Let’s assume your website is like your shop. You can decorate it, stock it, and even promote it. But if you don’t check how many customers are coming in, what they are buying, or if the lights are even working, you’ll be running blind.

That’s what SEO monitoring software does. It monitors your website every single day. You will know if your keywords are moving up or down, if your site speed is slow, or if there are errors that stop Google from ranking you.

Here’s what you can do with the right SEO monitoring tool:

• Track your keyword positions on Google.
• Run site audits to find speed or mobile issues.
• Check who is linking to your site and if those links are safe.
• Watch your competitors and see what keywords they are ranking for.

One quick thing: don’t mix up SEO tools with SEO monitoring software. SEO tools (like a free SEO checker) give you one-time results. But SEO monitoring software works nonstop. It keeps tracking your site, so you don’t miss anything important.

Why Do You Need SEO Monitoring?

Working on SEO once and forgetting about it is the biggest mistake. It’s like setting up a shop and never checking if customers still walk in. Google changes every few weeks. Competitors publish new content. Rankings shift daily. If you don’t keep an eye, your website may slowly lose visibility without you even noticing.

1. Track Keyword Rankings:

You must know where your keywords rank today and how they move tomorrow. With a keyword rank tracking software, you can see if your efforts are paying off. If you go up, good. If you go down, you fix it fast.

2. Monitor Website Health & Technical Issues:

Slow speed, broken links, poor mobile design, these small things can destroy rankings. SEO tracking tools scan your website and tell you what’s wrong. Once you fix these errors, your site performance improves and Google rewards you.

3. Analyze Backlink Profile:

Backlinks are really important. But not all links are safe. Some can harm your site if they come from spammy pages. With seo performance monitoring, you can check if your backlinks are high-quality. A good tool alerts you when you get a bad link, so you can remove it before it hurts your SEO.

4. Understand Competitor Strategy:

Your competitors are not sleeping. They are building links, running campaigns, and pushing new content. The best SEO monitoring tools allow you to spy on what’s working for them. You will see which keywords bring them traffic and what backlinks they have. This helps you plan better.

5. Improve ROI from SEO Campaigns:

SEO costs time and money. But when you track everything with seo monitoring software, you know exactly what gives results. You can cut what doesn’t work and invest more in strategies that bring sales.

How to Use SEO Monitoring Software Step-by-Step

Just knowing that SEO monitoring matters is not enough. You have to actually use it the right way. Most people sign up for tools, click around, and then leave them. That won’t help. What you need is a proper process. And once you follow these steps, you will see how your rankings, traffic, and sales change over time.

Here’s the step-by-step guide you can use for SEO monitoring software:

Step 1: Choose the Right SEO Monitoring Tool

The first step is choosing the right tool. Because you don’t need to buy 10 different tools. One or two good tools are enough. You can start with free SEO monitoring tools like Google Search Console. It tells you about clicks, impressions, and technical errors. But for deep reports, you need paid options like SEMrush, Ahrefs, or Moz.

Step 2: Add Your Website and Keywords

Once you select a tool, the next step is simple: you add your website. You can enter your domain name and connect it. Then add your target keywords. These are the words you want to rank for. For example, if you run a store in Delhi, you may add “Shopify development company in Delhi” or “eCommerce website design Delhi.” Once added, the seo tracking tools will start recording data.

Step 3: Set Up Tracking

Now you can set up what you want to monitor. This is where website SEO monitoring really works. You should track:

• Keywords (to see how rankings change daily or weekly)
• Backlinks (to know who is linking to you)
• Site speed and mobile usability (Google checks these before ranking you)
• Technical errors like 404 pages or sitemap issues

The best part is that once everything is set, the tool keeps tracking everything in the background. You just log in to see the reports.

Step 4: Analyze Ranking Reports

Every SEO monitoring software gives ranking reports. Don’t just look at the numbers; in fact, you should read them. If you see your keyword rising from page 5 to page 2, that’s progress. If you see drops, you know where to work. This is how a website ranking tracker saves you from guessing.

Step 5: Fix Issues Immediately

Reports are useless if you don’t act. If the tool says your site is slow, fix the speed. If it says mobile pages are broken, fix them. Many people only track but don’t repair. That’s why they don’t grow. Remember, SEO performance monitoring is only useful when you act on the issues.

Step 6: Track Improvements in Traffic

Once you fix problems and improve SEO, you will see the effect in traffic. Open your reports weekly and compare. Is traffic growing? Are conversions better? If yes, you’re on the right track. If not, you may need to adjust your SEO strategy.

Step 7: Keep an Eye on Competitors

Don’t just watch your site. Use your SEO tracking tools to check competitors. Many of the best SEO monitoring tools let you see what keywords they rank for and what backlinks they build. This helps you copy good moves and avoid mistakes.

Best SEO Monitoring Tools in 2025

There are endless SEO tools online, but not every tool gives you real value. Some are great for keyword tracking, some for backlinks, and a few cover everything.

1. SEMrush

SEMrush has been around for years and is trusted by so many marketers around the world. You can use this tool to track your keyword rankings daily, run audits, find errors, and even check competitor backlinks. Apart from SEO, for example, it also gives you data for paid ads and social campaigns, which makes it useful if you handle multiple channels.

• Good part: it saves time because you don’t need five different tools.
• Not-so-good part: the cost can pinch if you’re just starting out, and the dashboard feels a bit heavy for beginners.

If you want one SEO monitoring software that keeps everything in one place—rankings, backlinks, audits, this tool will do the job.

2. Ahrefs

Ahrefs is best known for its backlink database. If you want to see who links to your site or spy on competitor links, this is the tool. You also get keyword tracking, site audits, and content ideas. Many SEO experts use Ahrefs daily just for its backlink power.

• Good part: unmatched for link-building SEO.
• Not-so-good part: it doesn’t show PPC or social data, and it’s not cheap.

If backlinks are your main focus, Ahrefs will be your strongest option.

3. Moz Pro

Moz Pro is simple compared to SEMrush or Ahrefs. It gives you keyword tracking, site audits, and backlink checks. The big thing Moz is famous for is “Domain Authority,” which a lot of marketers still look at when judging sites.

• Good part: clean and easy for beginners, useful DA/PA metrics.
• Not-so-good part: updates aren’t as fast, and backlink data is weaker than other tools.

If you’re new to SEO and want to start with something light, Moz Pro is a safe bet.

4. Google Search Console (Free)

If you have a website, you should already be using Google Search Console. It’s free, and it comes directly from Google. You can see which keywords bring traffic, check clicks and impressions, find indexing errors, and monitor mobile usability.

• Good part: it’s free and accurate.
• Not-so-good part: you won’t get competitor data or advanced features.

Every website owner should set this up on day one.

5. Ubersuggest

Ubersuggest, created by Neil Patel, is designed for small businesses that want affordable SEO monitoring software. You get keyword tracking, backlink data, and even free SEO audits. Paid plans are still cheaper than most big tools.

• Good part: low cost, simple design, free SEO checker included.
• Not-so-good part: smaller database, not ideal for large sites.

If you’re on a budget and need keyword rank tracking software with basic reports, Ubersuggest will work.

6. Screaming Frog

Screaming Frog is a desktop app, not an online tool. It crawls your site like Google bots and shows technical issues, broken links, duplicate content, missing tags, and even slow pages. It’s the kind of tool you keep if you want to go deep into technical SEO.

• Good part: excellent for finding hidden errors, works even for very large sites, one-time license fee.
• Not-so-good part: the free version only scans 500 pages, and you need some SEO knowledge.

If your website has technical problems stopping growth, this tool will help you fix them.

Free vs Paid SEO Monitoring Tools

Tool	Free / Paid	Best Features	Best For
Google Search Console	Free	Keyword tracking, indexing issues, mobile usability, search performance reports	Beginners, website owners who want basic SEO monitoring
Ubersuggest	Free + Paid	Keyword suggestions, backlink data, competitor analysis, and site audit	Small businesses, those looking for affordable SEO tracking tools
Screaming Frog	Free (500 pages) + Paid (Unlimited)	Technical SEO audit, broken links, redirects, and duplicate content check	Technical SEO specialists, medium to large websites
SEMrush	Paid	Keyword rank tracking, backlink analysis, site audit, competitor research	Businesses that need advanced SEO monitoring software
Ahrefs	Paid	Backlink Explorer, keyword ranking, competitor insights, and content analysis	Agencies, SEO professionals,  link-building SEO services
Moz Pro	Paid	Page optimization, rank tracking, link research, and site crawl	Website owners looking for user-friendly SEO performance monitoring

Common Mistakes to Avoid

When you start using SEO monitoring software, you might think the job is done. But here’s the truth: you can’t just set it up once and forget about it. SEO doesn’t stand still, and your rankings won’t either. You have to keep checking, because search results change all the time.

Another mistake is only looking at keyword rankings. You may see your site climbing up, but if nobody clicks or buys from you, what’s the point? You should always check if those rankings bring traffic and actual sales, not just numbers on a report.

A lot of people run audits and stop there. For example, if your SEO analysis tool shows broken links or slow pages, you have to fix them. Reports won’t fix your site; your action will.

Some business owners also depend on just one tool. That’s risky. One tool can miss things, while another will catch them. Cross-checking with at least two SEO tracking tools gives you a clearer picture.

Why Should You Consider Hiring Appco Software?

As a trusted SEO company in Jaipur, we have been doing this thing for years now. Our expert Google experts know how to make it work. We work with you, step by step, to fix problems, track rankings, and turn your website into a growth machine.

Our team uses the best SEO monitoring software, keyword rank tracking tools, and backlink analysis methods to make sure your site is always moving forward. From technical audits to content improvements, you get everything under one roof.

Above all, we focus on results. You will see better rankings, stronger traffic, and a higher return on investment. So, if you want SEO performance monitoring that actually works, not just numbers on a report, Appco Software is the partner you need.

SEO Monitoring Software FAQs